The right launch channel depends on your product and audience. These are places to consider; check each community's current rules and track your own results.
Places to consider
1. Product Hunt
Useful when you have a clear story and time to engage with the community on launch day.
2. There's An AI For That
Consider it if your app serves an AI-focused audience.
3. Hacker News (Show HN)
Not a directory. Share a working product and be ready to answer technical questions.
4. BetaList
Consider it for an early product or waitlist.
5. Alternative.me
Consider a listing if people already compare your app with established alternatives.
6. G2
Useful when your customers already research software reviews there.
7. Peerlist
A possible fit for developer tools, APIs, and infrastructure.
8. Uneed
Review its current submission format and audience before posting.
9. Indie Hackers
Treat it as a community for sharing what you built and what you learned.
What didn't work (and why)
- Broad directories without a clear audience fit. Check who visits before you invest time.
- Pay-to-play directories that promise results. Ask for evidence and terms before paying.
- Stale directories. Check whether listings and links are still maintained.
- Country-specific directories unless you're targeting that country.
How to submit efficiently
- Write your master kit once: name, tagline, 50-word, 250-word, logo, banner, 5 tags.
- Set aside one Tuesday afternoon.
- Open all nine submission forms in tabs.
- Paste, tweak, submit. Track each in a spreadsheet with submission date, expected publish date, and link.
- Follow up once after two weeks if your listing isn't live. Use your own tracking sheet to see which placements bring relevant visitors; results vary by product.

Founder of Rocket. Writing about how independent developers and vibe coders can build, launch, and grow useful apps.
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