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    5. Startup Branding
    Startup BrandingMay 8, 2026·1 min read

    Nine Places to Share Your App

    How to choose launch communities that fit your audience.

    Alex MacGregorAlex MacGregorFounder, Rocket
    Startup Branding

    The right launch channel depends on your product and audience. These are places to consider; check each community's current rules and track your own results.

    Places to consider

    1. Product Hunt

    Useful when you have a clear story and time to engage with the community on launch day.

    2. There's An AI For That

    Consider it if your app serves an AI-focused audience.

    3. Hacker News (Show HN)

    Not a directory. Share a working product and be ready to answer technical questions.

    4. BetaList

    Consider it for an early product or waitlist.

    5. Alternative.me

    Consider a listing if people already compare your app with established alternatives.

    6. G2

    Useful when your customers already research software reviews there.

    7. Peerlist

    A possible fit for developer tools, APIs, and infrastructure.

    8. Uneed

    Review its current submission format and audience before posting.

    9. Indie Hackers

    Treat it as a community for sharing what you built and what you learned.

    Turn one prompt into a logo, icons, palette, fonts, and a full brand kit.

    Try Rocket →

    What didn't work (and why)

    • Broad directories without a clear audience fit. Check who visits before you invest time.
    • Pay-to-play directories that promise results. Ask for evidence and terms before paying.
    • Stale directories. Check whether listings and links are still maintained.
    • Country-specific directories unless you're targeting that country.

    How to submit efficiently

    1. Write your master kit once: name, tagline, 50-word, 250-word, logo, banner, 5 tags.
    2. Set aside one Tuesday afternoon.
    3. Open all nine submission forms in tabs.
    4. Paste, tweak, submit. Track each in a spreadsheet with submission date, expected publish date, and link.
    5. Follow up once after two weeks if your listing isn't live. Use your own tracking sheet to see which placements bring relevant visitors; results vary by product.
    Part of the guideThe Startup Branding Guide→
    Alex MacGregor
    Alex MacGregor

    Founder of Rocket. Writing about how independent developers and vibe coders can build, launch, and grow useful apps.

    All articles by Alex →
    ← PreviousPositioning 101 for Indie HackersNext →The Cold Email Template That Books Demos
    On this page
    • Places to consider
    • 1. Product Hunt
    • 2. There's An AI For That
    • 3. Hacker News (Show HN)
    • 4. BetaList
    • 5. Alternative.me
    • 6. G2
    • 7. Peerlist
    • 8. Uneed
    • 9. Indie Hackers
    • What didn't work (and why)
    • How to submit efficiently

    Generate a logo, icons, and a full brand kit in about a minute.

    Try Rocket

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