Product Design3 min read
How to Use Product Screenshots on a Startup Landing Page
A practical guide to choosing, framing, and sequencing product screenshots so a landing page explains the product instead of decorating around it.
26 articles
Startup Branding3 min read
How to Refresh a Startup Brand Without Starting a Rebrand
A practical way to improve a young startup’s visual identity after early feedback while keeping the recognition it has already earned.
Logo Design3 min read
The Lean Startup Press Kit You Need Before a Launch
A concise checklist for assembling the logo files, screenshots, founder context, and product description that make it easier for others to write about a new startup.
Startup Branding2 min read
How to Choose Startup Typography That Works Beyond the Logo
A practical way to choose a small type system that keeps a new product readable and recognisable across its website, product UI, and launch assets.
Logo Design3 min read
How to Make Your Startup Social Profiles Look Like the Same Brand
A lean system for turning an approved logo, palette, and product message into social profiles that are recognisable before a founder has a full marketing team.
Startup Branding3 min read
How to Choose a Startup Color Palette for Product and Marketing
A compact method for choosing brand colours that work across a product UI, landing page, launch assets, and everyday social graphics.
Startup Branding3 min read
How to Make a Startup Logo and App Icon Work Together
A practical guide to creating a logo and app icon that feel like the same product—from a browser tab to a launch page—without shrinking a wordmark into a square.
Logo Design3 min read
How to Make a Product Hunt Gallery Look Like One Brand
A practical way to turn one approved logo direction into a coherent Product Hunt gallery without making every screenshot look like an ad.
Brand Kits3 min read
Startup Brand Guidelines: How to Hand Off Your Brand to a Freelancer
Five practical rules that let a founder bring in a designer, marketer, or developer without turning a young brand into a collection of mismatched assets.
Startup Branding3 min read
AI Brand Kit Generators: What Founders Should Look For Before Paying
A practical way to judge whether an AI brand tool will leave you with usable launch assets—or just more concepts to sort through.
Startup Branding4 min read
The Startup Brand Kit You Need Before You Launch
A practical checklist for turning one good logo direction into the assets your product actually needs on day one.
Branding2 min read
Make Your Product a Brand: Why Positioning Beats Features
Founders ship features. Brands ship meaning. Here's how to make the jump.
Startup Branding3 min read
The Perfect Product Hunt Launch (2026 Edition)
A repeatable framework that gets you in the Top 5 — without begging upvotes.
Startup Branding2 min read
10 Launch Channels Every Vibe Coder Should Use
Beyond Product Hunt: the underrated distribution channels in 2026.
Startup Branding2 min read
Writing a Tagline That Converts (and Survives a Year)
The 4-word formula behind the best SaaS taglines of all time.
Startup Branding2 min read
The Complete Launch Week Checklist
Hour-by-hour, from Sunday prep to Saturday recap.
Founder Stories2 min read
From Zero to First 100 Users (Without Paid Ads)
Manual outreach scales further than founders think.
Founder Stories1 min read
The Elevator Pitch Formula That Closes
Three sentences that win meetings, investors, and customers.
Startup Branding1 min read
The Anatomy of a Viral Launch Tweet
What 50 viral launch threads have in common.
Startup Branding2 min read
How to Name Your Startup in 2026
The 5 rules of modern SaaS naming (and the 3 things to avoid).
Founder Stories1 min read
Writing a Founder Bio That Actually Gets Replies
Your X bio is a landing page. Treat it like one.
Tutorials1 min read
The Cold Email Template That Books Demos
4 lines. 90% reply rate when targeted well.
Startup Branding2 min read
The 9 Directories That Actually Drive Traffic
We submitted to 40+. These 9 paid off.
Founder Stories2 min read
Positioning 101 for Indie Hackers
April Dunford's framework, distilled for solo founders.
Product Design2 min read
The Landing Page Structure That Converts
8 sections, in this order, every time.
Startup Branding2 min read
What To Do The Week After Launch Day
The post-launch dip is real. Here's how to keep momentum.