Pillar guide
Colour Psychology for Founders
How to pick a palette that carries meaning, passes contrast checks, and still looks like you in dark mode.
One colour does the work
Brands are remembered by a single hue, not a palette. Choose the one, then build neutrals and support tones around it.
Contrast is a brand decision
Accessibility isn't a compliance chore — unreadable text is a broken brand. Check every pairing at 4.5:1 before you fall in love.
Design for both modes
Pick the colour that survives on white and on near-black. If it doesn't, define a second brand tone for dark surfaces up front.