Resources
Everything a founder needs to build a brand.
Long-form guides that stay useful. Each one links to the articles, checklists, and templates behind it.
Pillar guide
The Startup Branding Guide
Everything a founder needs to turn a product into a brand: positioning, naming, taglines, launch assets, and the surfaces that quietly make or break perception.
18 related articles
Pillar guide
The Logo Design Guide
How founders should think about marks, wordmarks, lockups, and variants — plus how to know when a logo is actually finished.
3 related articles
Pillar guide
The Brand Kit Guide
What belongs in a modern brand kit, which file formats matter, and how to keep every asset consistent as your product grows.
3 related articles
Pillar guide
The Typography Guide
Choosing, pairing, and scaling type so your brand reads as deliberate instead of default.
0 related articles
Pillar guide
Colour Psychology for Founders
How to pick a palette that carries meaning, passes contrast checks, and still looks like you in dark mode.
0 related articles
Pillar guide
The Icon Design Guide
App icons, favicons, and social profile marks — the small surfaces that carry the most brand recognition.
2 related articles