The Landing Page Structure That Converts

There are roughly a thousand "landing page frameworks" online. Most of them are noise. After watching hundreds of indie launches, this is the eight-section structure that wins, in this order, every time.

1. Hero

• Headline — the value + audience. 7 words or fewer.
• Sub-headline — the mechanism. One sentence explaining how.
• Primary CTA — one button, verb-first ("Generate my brand").
• Demo — a 6-second silent loop or a single screenshot. No carousels. If a visitor only reads this section, can they decide whether to keep scrolling? That's the test.

2. Social proof bar

Logos, user count, press mentions, or a single specific testimonial. Place it directly under the hero so it loads before the user starts to doubt.

3. Problem

Name the pain in the customer's own words. Bonus points for being a little funny. The reader should think: "wait, how do they know my exact frustration?"

4. Solution

One paragraph + one diagram or screenshot. This is where you connect the pain to your product. Keep it conceptual. Save feature details for the next section.

5. Features (3-6 max)

Each feature gets:

• A verb-first title ("Generate copy from your URL")
• One sentence of explanation
• One small visual Don't list ten features. Pick the three that uniquely matter and let the rest live in /features or in docs.

6. Testimonials

Three is the magic number. Real names, real photos, real outcomes. One generic "great product!" tanks the credibility of the other two.

7. Pricing

Show the prices. Always. Hiding pricing behind "Contact us" loses 60% of bottom-of-funnel intent. Two or three tiers maximum. Highlight the middle one.

8. FAQ + final CTA

The FAQ is where you handle objections (refunds, security, "what if I'm not technical"). End with a single CTA that mirrors the hero button. Same words, same color.

Bonus rules

• One CTA color. Repeat it. Don't introduce a new accent halfway down.
• Mobile first, literally. Design the mobile version before the desktop one.
• One hero image, not a slider. Sliders kill conversion every time.
• Cut adjectives. Twice.