Product Design3 min read
How to Use Product Screenshots on a Startup Landing Page
A practical guide to choosing, framing, and sequencing product screenshots so a landing page explains the product instead of decorating around it.
Pillar guide
The Brand Kit Guide
What belongs in a modern brand kit, which file formats matter, and how to keep every asset consistent as your product grows.
The minimum viable kit
Logo files in PNG and SVG, an app icon, social profile icons, a colour palette with hex values, two typefaces with a scale, and a one-page brand book. That's it — anything more is optimisation.
Formats founders actually need
SVG for the web, PNG with transparency for decks and docs, PDF and EPS for print and agencies. Export once, store them together, hand over a single zip.
Consistency is a system, not discipline
If applying the brand correctly requires remembering rules, it won't happen. Give every asset one source of truth and generate the rest from it.
In this guide
Brand Kits3 min read
Startup Brand Guidelines: How to Hand Off Your Brand to a Freelancer
Five practical rules that let a founder bring in a designer, marketer, or developer without turning a young brand into a collection of mismatched assets.
Product Design2 min read
The Landing Page Structure That Converts
8 sections, in this order, every time.