Logo Design3 min read
The Lean Startup Press Kit You Need Before a Launch
A concise checklist for assembling the logo files, screenshots, founder context, and product description that make it easier for others to write about a new startup.
Pillar guide
The Logo Design Guide
How founders should think about marks, wordmarks, lockups, and variants — plus how to know when a logo is actually finished.
Mark, wordmark, lockup
Most brands need all three. The mark works at 16px, the wordmark carries the name, and the lockup is what goes on your homepage. Design them together so they share proportions and optical weight.
Variants are the real deliverable
Regular, inverse, white, and black. A logo that only works on white will break the first time it lands on a dark hero, a photo, or a partner's deck.
Test at the smallest size first
If it survives a browser favicon and a mobile app icon, it will survive a billboard. The opposite is almost never true.
In this guide
Logo Design3 min read
How to Make Your Startup Social Profiles Look Like the Same Brand
A lean system for turning an approved logo, palette, and product message into social profiles that are recognisable before a founder has a full marketing team.
Logo Design3 min read
How to Make a Product Hunt Gallery Look Like One Brand
A practical way to turn one approved logo direction into a coherent Product Hunt gallery without making every screenshot look like an ad.